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A comic book for a post-apocalypse blockchain game
Problem
Problem: Blockchain game Apollumia needed to establish a community of core fans.
Solution
A good story well-told can turn skeptics into fans. In collaboration with 5 comic artists from around world with completely different styles, we created a series of comic books to tell the story of Apollumia. It was released week by week on Twitter, Discord, and in print as limited edition reward to build anticipation and fandom.
Results
Views: 120K
Discord members: 100 -> 3000
Twitter followers: 300 -> 12K
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