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A gallery in the Metaverse for fan arts
Problem
Genshin Impact, Mobile Game of the Year, wanted to show its fans that it's not just a game, but a culture.
Solution
Genshin Impact players love to create fan arts - their own interpretation of the characters and the game - and share them on social.
To elevate this culture to the next level, we created a fan art gallery in the Metaverse, in collaboration with 11 Genshin Impact fan artists and Horizon Worlds creators, based on 5 of the most iconic locations in the game. Players can visit these worlds in both VR and on mobile. They can immerse themselves into Genshin's world, touch all the details and even play fun social games together with other players.
Results
Visitors: 20,317
Average time spent: 17 mins
