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A mixed-reality treadmill
Problem
Nike wanted more people to try its new running shoes React in store, but people didn't find going to a Nike store exciting anymore.
Solution
Put people in Reacts and make them run - at a slightly different location this time. We created a first-of-its-kind mixed-reality treadmill to transfer people to a gaming world where they have incredible powers and can do incredible things with React.
Results
Over 10,000 people visited Nike store to try this experience.
67% of them ended up purchasing the shoes.
React sales across the country went up by 15%.
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