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A creative machine powered by Vtubers
Problem
Japan is mobile game Survivor.io's 2nd largest market. Every week it needed to produce at least 10 localized creatives to keep its App Install campaign running effectively, a demand its in-house creative struggled to meet.
Solution
Vtuber (Virtual creators) are extremely popular in Japan and they put out some of the most watched gaming content. We created Ibuki and Ken, two Vtubers who love playing Survivor.io, and turned them into our engines of creative production. Leveraging Mocap and AI Voiceover softwares, we were able to generate unlimited amount of ads based on whatever gaming content that's trending, whether it's game review, tutorial, ranking or reaction videos.
Results
+13% Click Through Rate
+26% Video Completion Rate
-9% Cost Per Action
