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A war among game streamers

Problem

Mobile game The Lord of the Rings needed to convince gamers in Thailand that the game is not as hardcore as they thought.

Solution

Seeing is believing. Instead of preaching how accessible the game is, we created a Facebook Live gaming tournament with 16 Thai streamers to demonstrate the game in action.

The Livestream were then edited into short form ads based on data - moments with peak views, reactions or comments - to further drive installs.

Results

-15% Lower cost per Install
+42% In App Purchase
4X ROI

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