top of page
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
A music video to introduce KFC Coffee to China
Problem
KFC was going to open 6000 coffee shops in China but it had no history nor credibility in the coffee business.
Solution
Borrowed KFC's credibility in Fried Chicken to show people how it would take coffee seriously. We created a 360 campaign centered around The Colonel to demonstrate his passion for Chicken and Coffee alike, including a music video, a complete store takeover, a chicken bucket coffee cup and a drumstick stirrer.
Results
KFC coffee sales grew 8% across the country.
bottom of page