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A call from Airbnb to unplan your summer
Problem
Airbnb needed to convince families & college students to try its service for their summer holidays, but many believed staying at an airbnb brings too much unpredictability to their travel.
Solution
Best plan often comes unplanned. We positioned airbnb as the X factor and show people how it can bring pleasant surprises to their summer holiday.
Results
Bookings during summer went up by 18%, a 65% YOY growth.
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